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INDEPENDENT THINKING. HANDS-ON BUILDING.

From idea
to life.

I help founders and small teams shape, build and grow their businesses - with marketing, websites and digital products.

Christian Jones. Human judgement, amplified by AI.

01 / THE STARTING POINT

A problem worth
solving.

Who is it for?
What would make it useful?
FirstLook / co-founded & built
The real FirstLook employer dashboard
The real BudApp walk discovery screenBudApp / founded & built

a little less theory.
a lot more real.

Real products. Real screens. My work.
Founder-led. North Devon. Working wherever you are.Start with what you need

WHAT I DO

Good thinking.
Made useful.

You might need a better website. A product brought to life. Or someone to take ownership of your marketing. You work directly with me, from the first conversation onwards.

01

Marketing that moves things.

Positioning, campaigns, content and partnerships. Hands-on marketing support for SaaS companies and growing businesses.

Strategy + ongoing executionHow I can help
02

Websites with a point of view.

A clear story, distinctive design and a site built around what your customers need to do next.

Positioning + design + developmentHow I can help
03

Ideas made into products.

Apps, practical tools and first versions. Define the useful core, build it, and put it in front of real people.

Scoping + UX + working softwareHow I can help

Already have something live? I can help improve it, too. Let’s talk.

FOUNDER VENTURES

I build for myself,
as well as for you.

BudApp and FirstLook put my own judgement to the test. Product decisions, launch, feedback and growth - not just the handover.

FOUNDED & BUILT

BudApp

Better walks.
Shared by people who care.

A dog-walking app shaped by the things a generic map misses: local knowledge, dog-friendly details and a community willing to share them.

1,900+
registered users
£0
paid acquisition

BBC coverage · National Sheep Association collaboration

It started with a dog.BudApp community walk discoveryA real product, built around a real need.
CO-FOUNDED & BUILT

FirstLook

Look beyond
the polished application.

A hiring platform that brings effort and engagement signals into the first stage of screening. From positioning and product design to the working platform.

20 days
concept to working product
End to end
strategy through build
From the question to the product.FirstLook employer dashboardThe actual interface. No concept mockups.

CLIENT & PARTNER WORK

Different people.
Different possibilities.

Each project starts with its audience. The result should feel like their world - not a template with their name on it.

Small Circle Jujitsu website design
BRAND / WEBSITE / INTERACTION

Small Circle Jujitsu

Translating the character of a martial art into a distinctive digital experience.

See the project
A SoundPals character illustration
LEARNING / APP / ACCESSIBILITY

SoundPals

A phonics app designed to make learning feel like play. Currently in development.

See the project

THE PERSON YOU WORK WITH

Commercial head.
Builder’s hands.

I’m Christian. Twenty years in technology marketing now sit alongside hands-on product development. I think about who will use something, why they’ll care and how it will reach them - while I’m building it.

What I learned in that short meeting was that the answer to my questions has as much to do with mindset as it does execution.

Amy Rose Bailey
Founder, CultureSmith Ltd

A CLEAR WAY IN

Start with
something useful.

A focused session, a website or a first product. These are starting points, with scope agreed before work begins.

Clarity Session

£150

Assess your idea. Define scope. Identify next steps.

Scope and details

Website Build

From £1,500

Positioning, design, and development. Strategy included.

Scope and details

Product Sprint

From £3,500

A working prototype or first version. Scoped, agreed, shipped.

Scope and details

Need ongoing marketing support?

Hands-on campaigns, content and growth, on a scoped monthly retainer.

Talk through what fits

A GOOD PLACE TO START

What are you
working on?

An idea, a sticking point, or something that could work harder.

Tell me about it You’ll be talking to me. Christian.