Marketing that moves things.
Positioning, campaigns, content and partnerships. Hands-on marketing support for SaaS companies and growing businesses.
Strategy + ongoing executionHow I can helpINDEPENDENT THINKING. HANDS-ON BUILDING.
I help founders and small teams shape, build and grow their businesses - with marketing, websites and digital products.
Christian Jones. Human judgement, amplified by AI.
A problem worth
solving.

BudApp / founded & builta little less theory.
a lot more real.
WHAT I DO
You might need a better website. A product brought to life. Or someone to take ownership of your marketing. You work directly with me, from the first conversation onwards.
Positioning, campaigns, content and partnerships. Hands-on marketing support for SaaS companies and growing businesses.
Strategy + ongoing executionHow I can helpA clear story, distinctive design and a site built around what your customers need to do next.
Positioning + design + developmentHow I can helpApps, practical tools and first versions. Define the useful core, build it, and put it in front of real people.
Scoping + UX + working softwareHow I can helpAlready have something live? I can help improve it, too. Let’s talk.
FOUNDER VENTURES
BudApp and FirstLook put my own judgement to the test. Product decisions, launch, feedback and growth - not just the handover.
Better walks.
Shared by people who care.
A dog-walking app shaped by the things a generic map misses: local knowledge, dog-friendly details and a community willing to share them.
BBC coverage · National Sheep Association collaboration
A real product, built around a real need.Look beyond
the polished application.
A hiring platform that brings effort and engagement signals into the first stage of screening. From positioning and product design to the working platform.
The actual interface. No concept mockups.CLIENT & PARTNER WORK
Each project starts with its audience. The result should feel like their world - not a template with their name on it.

Translating the character of a martial art into a distinctive digital experience.
See the project
A phonics app designed to make learning feel like play. Currently in development.
See the projectTHE PERSON YOU WORK WITH
I’m Christian. Twenty years in technology marketing now sit alongside hands-on product development. I think about who will use something, why they’ll care and how it will reach them - while I’m building it.
What I learned in that short meeting was that the answer to my questions has as much to do with mindset as it does execution.
Amy Rose Bailey
Founder, CultureSmith Ltd
A CLEAR WAY IN
A focused session, a website or a first product. These are starting points, with scope agreed before work begins.
£150
Assess your idea. Define scope. Identify next steps.
Scope and detailsFrom £1,500
Positioning, design, and development. Strategy included.
Scope and detailsFrom £3,500
A working prototype or first version. Scoped, agreed, shipped.
Scope and detailsHands-on campaigns, content and growth, on a scoped monthly retainer.
A GOOD PLACE TO START
An idea, a sticking point, or something that could work harder.
Tell me about it You’ll be talking to me. Christian.