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Website · One person

White Ball Media

One orange brushstroke across a drawn chasm. Directed, not templated.

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The Problem

The point of the design is a quote panel. David Lloyd George: "Don't be afraid to take a big step if one is indicated. You can't cross a chasm in two small jumps." The line sits over a drawn chasm, and the bridge is one orange brushstroke.

That picture is Kerry Ball. He gets decision-makers to take a meeting. CEOs, CFOs, the people who do not take calls. He does it himself. The site says 35+ years, and that every call is personally made. One considered step, not a stack of services.

A site for that practice dies if it feels like a call centre, or a brochure. It had to feel like him. One man, commercially serious, direct. And it had to look directed. A template does not draw that chasm.

The Approach

I started with that panel, because the panel is the argument. One bridge. He takes the step when it is indicated. He does not nibble across, and the page does not pretend there is a department behind him.

The homepage carries the same thought. "I get decision-makers talking." Then it is Kerry. One person, personally involved. He learns the business, makes the calls, and stays with it through to the meeting.

Further down, a panel scrolls through four situations you might use him for. A new account. A new market. A familiar name gone quiet. A meeting with the person who decides. One service: Kerry getting that decision-maker into the room. The situation changes. He does not.

The quote panel, then the man

The chasm first. One orange brushstroke for the bridge. Then Kerry on the page, and the one service he offers, shown as four situations.

Take a closer look
Original

"You can't cross a chasm in two small jumps." David Lloyd George, over a drawn chasm. One orange brushstroke for the bridge.

"You can't cross a chasm in two small jumps." David Lloyd George, over a drawn chasm. One orange brushstroke for the bridge.
Take a closer look
Original

You get him. His face, his name, and the fact that the calls are personally made.

You get him. His face, his name, and the fact that the calls are personally made.
Take a closer look
Original

He starts with the person who can say yes. Judgement on the phone, not a script for a team.

He starts with the person who can say yes. Judgement on the phone, not a script for a team.
Take a closer look
Original

One service, four situations. A new account, a new market, a familiar name gone quiet, or a meeting with the person who decides. What he does stays the same.

One service, four situations. A new account, a new market, a familiar name gone quiet, or a meeting with the person who decides. What he does stays the same.

Results & Status

  • Live at whiteballmedia.com, and the quote panel is the point of it
  • One considered step. The site was directed, not templated.
  • The build is credited to Bud Technologies

What It Demonstrates

  • Art direction: a drawn chasm and one orange brushstroke bridge
  • A one-person practice that does not pretend to be a call centre
  • One service, shown in four situations, taken from how Kerry actually works
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